AI Insights · Timothy · July 2024
Q2 2024 Performance of Top Drawing & Coloring Apps on iOS in the US
Explore the latest trends in user engagement and downloads for the leading Drawing & Coloring apps on iOS in the US during Q2 2024. Data sourced from Sensor Tower provides a snapshot of the industry's dynamics.
The second quarter of 2024 has shown varied performance among the top Drawing & Coloring applications on the iOS platform in the United States. Insights provided by Sensor Tower reveal the download numbers, revenue, and weekly active users for these creative outlets.
Color by Number：Coloring Games maintained a strong presence with downloads peaking at 7.2M in early April, followed by a dip to 3.2M towards the end of April. Weekly active users followed a similar pattern, starting at 19.5M and experiencing a mid-quarter rise before settling at 17.9M. Revenue trends showed a mid-quarter spike, earning up to $841K in late April.
IDZ Digital Private Limited's Coloring Games for Kids 2-6! downloads fluctuated, with a peak at 4.2M in early April and a low of 2M by the end of May. Weekly active users remained relatively stable, ranging between 14.7M and 16.5M. The app's revenue saw its highest at $858K in late April.
Bimi Boo Kids Learning Games for Toddlers FZ LLC's Drawing for kids: doodle games witnessed downloads starting at 2M, dipping to 1M, and then rising again to 1.8M in mid-June. Weekly active users showed a decrease from 7.4M to 4.9M over the quarter. The revenue for the app varied, with a notable peak of $672K in early April.
Bini Bambini Academy's Kids Drawing Games for Girls 5 saw downloads begin at 1M, decreasing to 700K, and then climbing to 998K by the quarter's end. Weekly active users hovered around the 10M mark, with a slight increase towards June. The app's revenue trends were modest, with a high of $360K in early April.
Lastly, Pixite Inc.'s Adult Coloring Book - Pigment showed the least number of downloads, starting at 124K and rising to 182K in mid-June. Weekly active users remained under 1M throughout the quarter. Revenue saw a significant jump to $517K in late April, but otherwise stayed below $300K for most of the quarter.
For more detailed insights and analysis, Sensor Tower's platform offers comprehensive data on the performance of apps across various categories and regions.
